New Entry Strategy Lab
Students step into a founder’s role, choose resources, consider market entry and work through uncertainty. Their decisions build towards a strategy memo.
FocusNew entry
MethodCase decisions
OutputStrategy memo
Learn by doing.
Understand by deciding.
Business education becomes more useful when students have to choose, explain and apply. That principle shapes my courses and the learning experiences I build.
01 / Try
Make an idea tangible.
Build a business model, test an assumption or pitch a solution. Give an abstract concept something real to work on.
02 / Discuss
Make thinking visible.
Compare decisions, question the evidence and explain the trade-offs. Different answers can open better conversations.
03 / Apply
Take the next step.
Turn analysis into a recommendation or a small experiment. Learning should change what you can do.
Inside my classroom
Interactive learning labs.
Selected classroom projects for entrepreneurship and strategic management.
External Analysis Strategy Lab
Students examine the business environment, identify opportunities and threats, and decide how a company should respond to competitive pressures.
FocusExternal analysis
MethodCase decisions
OutputStrategy memo
More ways to learn
Room to experiment.
Draw a business plan. Without words.
Groups draw their business idea, exchange it with another group and interpret what they see. The exercise makes clarity, assumptions and communication visible.
Pitch it. Question it. Improve it.
Student business pitches connect an idea with its customers, operations and financial logic. Questions become part of the learning.
Let students become the teacher.
When students explain a strategic concept to others, they have to make sense of it themselves. Teaching becomes a way of testing understanding.
Put a real company at the centre.
Cases create space to examine context, evidence and alternatives before defending a recommendation.
Selected coursesBusiness, from
Business, from
several angles.
MGT 368
Entrepreneurship
Opportunities, business models, customer discovery and the discipline of testing an idea.
MGT 489
Strategic Management
Industry analysis, competitive advantage and the choices that shape a business.
MGT 212
Organizational Management
People, leadership, organisational culture and management in practice.
MGT 351
Human Resource Management
People management, development and organisational effectiveness.
BUS 498
Internship
Connecting experience at work with reflection, evidence and professional learning.
The same principle.
A wider classroom.
I’m bringing this emphasis on interaction, cases and application into professional learning for people and teams.